Ferrari has officially unveiled Luce, its first fully electric vehicle, marking a historic shift for the iconic Italian automaker. The project was developed in collaboration with Jony Ive, the legendary former Chief Design Officer at Apple and one of the most influential designers of the modern era.

The move confirms that even the most tradition-driven luxury brands can no longer ignore the EV transition.

🚗 Ferrari breaks a taboo For decades, Ferrari’s identity has been inseparable from:

• roaring internal combustion engines
• mechanical emotion
• racing DNA

Luce signals a strategic evolution, not a rejection of heritage.

🎨 Jony Ive’s influence Ive’s involvement suggests:

• minimalistic, user-centric interior design
• deep integration of hardware + software
• a focus on experience, not just performance metrics

This collaboration positions Luce closer to a luxury tech product than a traditional EV.

📊 From an investor’s perspective:

• Ferrari is expanding its total addressable market
• The brand protects relevance among younger, tech-oriented luxury buyers
• Margins may remain strong due to Ferrari’s pricing power and exclusivity

Unlike mass-market EV makers, Ferrari does not compete on volume — it competes on status, design, and brand mythology.

The launch of Luce reinforces a broader trend:

• EV innovation is no longer led exclusively by Tesla
• Luxury and heritage brands are redefining what an EV represents
• Design and software are becoming as important as horsepower

Markets are gradually adjusting to a reality where the future of automotive prestige is electric.

Ferrari’s Luce is more than just an electric car — it’s a statement.

With Jony Ive’s design philosophy and Ferrari’s brand power, Luce could become one of the most influential luxury EVs of the decade, both culturally and financially.